Tuesday, January 13, 2009

Marketing Meeting

The date has been set for the marketing meeting. January 15 at 5:00 pm at the Red Cedar Grille in Williamston.

Outline for the upcoming meeting is below:

1. Go around the table to introduce ourselves with our 10 second introduction as outlined in section 1, Marketing Introduction. A short critique will follow from other members after each introduction. I feel this is very important practice to make a first impression with our customers.

2. Next, we will go around for each person to give a short rendition of their recent successes (since last meeting) and near future plans with their artwork. Gear this as if you were telling it to a prospective customer. Keep it to under 1 minute. Questions will follow after everyone has given their discussion.

3. Show and tell. Bring any interesting information you have gathered to share with the group. Bring 7 copies of the information if possible, or information for members to write down on how to connect to the information. This can be tax, marketing, shows, interesting observations for discussion, artwork you would like to have feedback on etc.

Each meeting is going to be different to cover all of the marketing segments. Practicing our presence with each other is vital to creating a link to our customers. People admire and want to be a part of an artists life. It is up to us to provide a presence that makes them feel excited to be a part of us and our creations. As in ALL of our life - marketing is everything! I know this is not an easy task, but it is very important to our development and success. Practicing it with each other eases the pain and creates a flow that will be natural instead of contrived.

Artfully yours....

1 comment:

Lisa J said...

The meeting sounds great, Lily. Your enthusiasm is very evident in your words - what a great way to start 2009! It seems you're focused on what direction to head. That is a wonderful place to be- congratulations! See you tomorrow~